Thailand Hotels, restaurants & leisure: opportunity & risk by province

酒店、餐饮与休闲 · โรงแรม ร้านอาหาร และสันทนาการ

Sub-industry: Hotels & tourism, Restaurants, Recreation

Provinces ranked 76 provinces with data

#	Province	Region	Opportunity	Risk	5-yr survival	Concentration (HHI)	Small	Medium	Large
1	Pathum Thani	Central	60	18	69.2%	0.042	67	60	50
2	Nakhon Ratchasima	Northeast	57	13	90.6%	0.030	61	57	47
2	Phetchabun	North	57	25	68.0%	0.090	58	—	—
4	Prachinburi	East	54	24	62.7%	0.100	58	55	53
5	Chachoengsao	East	53	12	95.3%	0.233	58	—	47
5	Chaiyaphum	Northeast	53	20	76.3%	0.144	54	58	—
7	Chonburi	East	52	13	85.9%	0.010	59	53	42
7	Nakhon Pathom	Central	52	12	88.3%	0.041	57	51	58
7	Nakhon Si Thammarat	South	52	16	89.3%	0.111	55	52	—
10	Samut Prakan	Central	50	18	67.3%	0.047	54	54	39
11	Saraburi	Central	49	18	72.7%	0.056	52	47	—
11	Loei	Northeast	49	27	61.2%	0.066	48	56	50
11	Chiang Rai	North	49	16	79.1%	0.027	56	50	38
14	Nonthaburi	Central	48	17	74.4%	0.024	48	39	41
14	Maha Sarakham	Northeast	48	13	89.1%	0.128	50	42	—
16	Songkhla	South	47	14	84.7%	0.032	55	53	47
17	Nong Khai	Northeast	46	14	95.8%	0.079	53	—	—
17	Chiang Mai	North	46	19	75.5%	0.011	49	46	40
19	Sa Kaeo	East	45	16	96.0%	0.465	47	—	—
19	Yasothon	Northeast	45	28	44.4%	0.254	46	44	—
19	Khon Kaen	Northeast	45	22	68.4%	0.042	53	49	37
19	Nakhon Sawan	North	45	23	64.5%	0.047	48	44	—
23	Lopburi	Central	44	19	66.7%	0.139	53	—	32
24	Bangkok	Central	43	12	80.4%	0.009	53	51	42
24	Chumphon	South	43	18	84.0%	0.609	46	50	—
26	Lampang	North	42	20	72.3%	0.058	47	38	—
26	Uttaradit	North	42	27	53.6%	0.218	44	—	—
28	Roi Et	Northeast	41	12	85.0%	0.191	44	44	—
28	Phrae	North	41	18	85.4%	0.123	52	39	—
28	Tak	North	41	19	80.4%	0.181	43	43	—
28	Sukhothai	North	41	15	81.8%	0.130	44	42	—
28	Phatthalung	South	41	27	62.5%	0.078	42	—	—
33	Phitsanulok	North	40	32	44.5%	0.037	42	35	—
33	Kanchanaburi	West	40	15	87.7%	0.039	44	40	—
33	Samut Sakhon	Central	40	24	46.8%	0.165	48	45	31
33	Yala	South	40	9	91.7%	0.129	56	44	—
37	Chai Nat	Central	39	27	50.0%	0.122	41	37	—
37	Surin	Northeast	39	28	48.7%	0.076	40	36	—
37	Udon Thani	Northeast	39	18	80.0%	0.059	47	34	47
37	Sakon Nakhon	Northeast	39	18	88.0%	0.103	42	35	—
37	Nan	North	39	25	65.0%	0.083	40	44	—
37	Ratchaburi	West	39	29	38.0%	0.053	43	42	26
37	Phetchaburi	West	39	21	63.4%	0.100	54	49	36
44	Trat	East	38	11	93.2%	0.046	43	38	36
44	Buriram	Northeast	38	6	97.4%	0.436	46	39	—
44	Ubon Ratchathani	Northeast	38	18	80.0%	0.052	43	44	—
44	Kamphaeng Phet	North	38	26	50.6%	0.211	42	37	36
44	Phuket	South	38	12	84.5%	0.009	46	45	34
44	Surat Thani	South	38	11	92.7%	0.027	39	35	33
50	Ayutthaya	Central	37	21	61.2%	0.049	45	41	28
51	Rayong	East	36	24	55.5%	0.043	45	39	28
51	Nakhon Phanom	Northeast	36	14	100.0%	0.125	37	39	—
53	Prachuap Khiri Khan	West	35	13	85.5%	0.064	41	34	27
54	Sing Buri	Central	34	26	41.7%	0.367	35	—	—
54	Chanthaburi	East	34	15	83.6%	0.043	40	36	42
54	Mukdahan	Northeast	34	12	100.0%	0.143	41	33	—
54	Trang	South	34	18	76.5%	0.092	45	39	31
58	Mae Hong Son	North	33	19	81.8%	0.091	36	—	—
58	Suphan Buri	West	33	25	53.8%	0.110	37	24	—
58	Pattani	South	33	0	—	0.311	43	32	—
61	Kalasin	Northeast	32	15	91.2%	0.190	33	—	—
62	Krabi	South	31	13	85.1%	0.018	35	36	28
62	Narathiwat	South	31	26	60.0%	0.136	34	—	—
64	Ang Thong	Central	30	27	53.1%	0.232	31	—	—
65	Sisaket	Northeast	29	15	77.8%	0.173	36	30	—
66	Nakhon Nayok	East	28	13	78.6%	0.087	32	32	29
66	Lamphun	North	28	17	75.9%	0.149	32	37	16
66	Phayao	North	28	27	62.5%	0.084	35	19	—
69	Samut Songkhram	West	26	14	84.2%	0.093	33	27	—
69	Ranong	South	26	17	85.7%	0.110	28	—	—
69	Satun	South	26	13	86.7%	0.150	28	28	39
72	Nong Bua Lamphu	Northeast	25	16	90.0%	0.190	26	—	—
73	Phichit	North	23	31	50.7%	0.099	24	—	—
74	Uthai Thani	North	22	26	60.0%	0.291	37	—	—
74	Phang Nga	South	22	12	86.3%	0.064	46	35	28
74	Bueng Kan	Northeast	22	7	100.0%	0.344	23	—	—

Sub-industries: top 5 provinces

Hotels & tourism

Restaurants

Recreation

Business types (by average risk across provinces) 31

Business type	Sub-industry	Provinces	Avg. opportunity	Avg. risk	Riskiest province
Camping grounds, recreational vehicle parks and mobile accommodation sites 55200	Hotels & tourism	2	0	48	Nonthaburi 59
Rural cultural experience accommodation 55103	Hotels & tourism	3	35	45	Chanthaburi 45
Event catering activities 56210	Restaurants	13	31	45	Chiang Mai 63
Lottery ticket sales activities 92001	Recreation	34	12	44	Rayong 61
Operation of historical sites and monuments 91022	Recreation	1	0	42	Chiang Mai 42
Canteen operation 56292	Restaurants	3	26	40	Chonburi 44
Artistic creation activities 90001	Recreation	9	21	38	Nakhon Pathom 54
Student accommodation or residence services 55901	Hotels & tourism	6	16	36	Nakhon Si Thammarat 39
Entertainment activities 90002	Recreation	28	20	36	Udon Thani 54
Operation of fitness facilities 93112	Recreation	18	26	34	Prachuap Khiri Khan 41
Organization of sporting events 93191	Recreation	14	14	33	Kanchanaburi 53
Beverage serving activities, mainly alcoholic beverages, on premises 56301	Restaurants	14	11	32	Samut Prakan 49
Sports club activities 93120	Recreation	27	2	32	Phayao 56
Beverage serving activities, mainly non-alcoholic beverages, on premises 56302	Restaurants	31	33	31	Chiang Rai 45
Guesthouses 55102	Hotels & tourism	12	12	30	Nakhon Nayok 39
Entertainment and recreational show activities 93292	Recreation	5	24	30	Bangkok 32
Other accommodation services n.e.c. 55909	Hotels & tourism	10	33	28	Nakhon Ratchasima 34
Other food service activities n.e.c. 56299	Restaurants	9	32	28	Nakhon Ratchasima 36
Other short-term accommodation activities n.e.c. 55109	Hotels & tourism	22	28	27	Nakhon Ratchasima 32
Botanical and zoological garden activities 91031	Recreation	4	17	27	Chaiyaphum 35
Other amusement and recreation activities 93299	Recreation	15	22	25	Phitsanulok 57
Other sports activities n.e.c. 93199	Recreation	10	24	24	Chonburi 36
Restaurant and food service activities 56101	Restaurants	70	34	21	Trang 42
Museum activities 91021	Recreation	4	20	19	Songkhla 25
Hotels, resorts and serviced apartments 55101	Hotels & tourism	76	23	18	Chachoengsao 36
Operation of game arcades and coin-operated game machines 93293	Recreation	3	10	17	Bangkok 21
Operation of sports facilities 93111	Recreation	35	16	16	Khon Kaen 33
Food service for transport operations 56291	Restaurants	2	10	15	Phuket 15
Amusement park and theme park activities 93210	Recreation	12	15	12	Samut Sakhon 17
Food service activities at stalls and markets 56102	Restaurants	1	47	—	—
Nature conservation activities 91032	Recreation	1	53	—	—

Business types follow the Thailand Standard Industrial Classification (5-digit TSIC); 936 types have scores.

Other industries

Agribusiness Food & beverage manufacturing Consumer products Industrial products Technology products Property & construction Transportation & logistics Wholesale & retail Financials Other services Other businesses (mining, power, water, oil, etc.)

How to read the scores

Opportunity index (0–100): higher means more business opportunity. It combines market size, competition and market conditions with industry factors such as labour and invested capital.
Risk index (0–100): higher means higher business risk, e.g. lower survival rates and more volatile performance.
“—” means DBD gives no score because there are too few firms of that kind in the province.

Data as of 1 March 2022 · Source: Department of Business Development, DBD DataWarehouse+
Scores published by Thailand's DBD, compiled and translated by Thaiershou. For reference only, not investment advice.

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